November 11 singles day far worse than China: US Cyber Monday, or US $ 1.8 billion-Cyber Monday, 11, buy-IT online information November 11 singles day far worse than China: US Cyber Monday, or US $ 1.8 billion

Next Monday, will be the United States throughout the most popular online shopping day known as "Cyber Monday". According to industry estimates, this year United States scale Cyber Monday online shopping will reach $ 1.8 billion, equivalent to 11 billion yuan, only domestic Alibaba "double 11" one-third of sales a day.

United States market research firm IBISWorld in Los Angeles made this prediction. The company predicted that Cyber Monday this year, on sales of $ 1.8 billion, up over 13.1%. However, the growth forecast for this year, down from last year's 21%.

According to statistics, from 2010, the United States Cyber Monday online shopping size, rendering the high double-digit growth.

In the year just past "double 11", by Alibaba Group's Taobao and domestic cat network, achieved sales of 35 billion yuan. Two-phase comparison, United States Cyber Monday online shopping scale, it is estimated that only a fraction of domestic, it is clear that fast development of online shopping in China, has been far greater than the United States.

The study noted that although Cyber Monday shopping is high growth, but for Americans, the Christmas season the most frenzied shopping festival continues to be after Thanksgiving "Black Friday", achieving sales on that day, Monday, is expected to be a network of eight times as much.

Black Friday is also United States unofficial start of the Christmas shopping season. It is predicted that Black Friday sales will reach $ 13.6 billion this year, up a modest increase 3.9%, grew last year to 5.9%, far below the forecast growth of Cyber Monday.

According to forecasts, this year United States Christmas online shopping will reach $ 62 billion, an increase of 15%, where the mobile phones and Tablet acts as the main shopping, would be the biggest highlight. Scale move expected Christmas shopping, will exceed $ 10 billion.

比中国的11月11日光棍节差远了：美网络星期一或达18亿美元 - 网络星期一,双十一,网购 - IT资讯
比中国的11月11日光棍节差远了：美网络星期一或达18亿美元

下周一，将是美国一年到头最火爆的网购日，号称“网络星期一”。据业内机构预测，今年美国网络星期一的网购规模，将达到18亿美元，相当于人民币110亿元，只有国内阿里巴巴“双十一”一天销售额的三分之一。

美国洛杉矶的市场研究公司IBISWorld作出这番预测。该公司预测，今年的网络星期一，销售额为18亿美元，同比将增长13.1%。不过，今年预测的增速，将低于去年的21%。

据统计，从2010年以来，美国网络星期一的网购规模，一直呈现两位数的高增长。

在今年刚刚过去的“双十一”中，国内单是通过阿里巴巴集团旗下的淘宝网和天猫网，就实现了350亿元人民币的销售额。两相比较，美国网络星期一的网购规模，预计只有国内的几分之一，显然中国的网上购物发展之快，已经远远超过了美国。

上述研究机构指出，虽然网络星期一的购物规模呈现高增长，但是对美国人而言，圣诞季最疯狂的购物节日，仍然是感恩节之后的“黑色星期五”，当天实现的销售额，预计将是网络星期一的八倍之多。

黑色星期五，也是美国非官方的圣诞购物季的启动日。据预测，今年黑色星期五销售额将达到136亿美元，同比小幅增长3.9%，增速低于去年的5.9%，另外也远远低于网络星期一的预测增速。

另据预测，今年美国圣诞季网购规模将达到620亿美元，同比增长15%，其中，手机和平板充当主力的移动端购物，将成为最大的亮点。预计圣诞季移动购物的规模，将超过100亿美元。