Douban: my month covering 200 million users, don't call me a niche product-watercress-it news Douban: my month covering 200 million users, don't call me niche products

In order to remove its own "niche" and "literature and art" label, watercress has been trying to prove yourself with data users who already is available in a larger size. Today, the official third-quarter figures, which showed that the watercress monthly cover the number of unique users (UV) up 1 time times has reached 200 million. More than 75 million registered users.

Watercress founders have said in public, Yang Bo, watercress user size at the PC end product or about 13. From the angle of coverage, it has become a popular online community of users.

According to official disclosure watercress, watercress products currently is the highest monthly unique visitors in the watercress group monthly UV more than 70 million. Panel discussion topics covered in all spheres of life, including entertainment, beauty, shopping, rental, etc.

More and more users into the watercress is not limited to audio, but are interested in participation in their panel discussion. Watercress group currently have 380,000.

Users to override the second product is the watercress movies, user-contributed film reviews with 320 million. Watercress supports movies online after the election, now supports more than one or two cities in the country more than 500 theaters.

As your user growth, is also accelerating the pace of commercialization. Watercress revenue sources, including brand advertising, interactive marketing, and into commercial channels. Online shopping products especially in September this year "stuff", is considered to be extremely important step watercress commercialization potential in mining.

Although watercress user size solid growth, but it does not advertise a product in mobile performance. Watercress departments of the company now had more than ten separate applications, including watercress broadcasting, watercress film, watercress group in the Mobile's influence has not been allowed full play. This has become a watercress is needed to solve the problem.

豆瓣：我月覆盖用户2亿，别叫我小众产品 - 豆瓣 - IT资讯
豆瓣：我月覆盖用户2亿，别叫我小众产品

为了去除自己“小众”和“文艺”标签，豆瓣一直试图用数据证明自己已经覆盖了较大规模的用户。今日，官方公布第三季度产品数据，其中表明豆瓣月度覆盖独立用户数（UV）同比增长一倍，已达到2亿。注册用户超过7500万。

豆瓣创始人杨勃曾在公开场合表示，豆瓣的用户规模在PC端产品中或位居13名左右。从覆盖人群看，已经成为了大众用户的在线社区。

据豆瓣官方透露，目前豆瓣子产品中月独立访问用户最高的是豆瓣小组，月UV超过7000万。小组中讨论的话题涉及生活各个领域，包括娱乐八卦、美容、购物、租房等。

越来越多的用户进入豆瓣已不局限于书影音，而是参与各自感兴趣的小组话题讨论。目前豆瓣的小组数有38万。

用户覆盖规模第二名的产品是豆瓣电影，用户贡献的电影评论有3.2亿条。自豆瓣支持电影在线选坐后，现在已支持全国一、二线城市500多家影院。

随着用户规模的增长，商业化的步伐也在加快。豆瓣收入来源包括品牌广告、互动营销以及电商渠道的分成等。尤其是今年9月正式上线的电商导购产品“东西”，被认为是豆瓣在挖掘商业化潜力极为重要的一步。

虽然豆瓣的用户规模呈稳定增长，但其并未公布产品在移动端的成绩。旗下现已有十个以上的豆瓣系独立应用，包括豆瓣广播、豆瓣电影、豆瓣小组等在移动端的影响力仍未充分发挥。这也成为豆瓣目前需要解决的问题。