All major B2C mobile phone war bis 11: experience needs to be strengthened-11, double 11, shopping Carnival,-IT mobile phone shopping information All major B2C mobile phone war bis 11: experience needs to be strengthened

November 11, this year's double 11 0 o'clock today officially opened. Compared with previous years, the major B2C mobile phone war bis 11.

Alibaba group, released data shows that first minute cat Alipay turnover exceeding 100 million, cat Alipay turnover exceeding 4 billion in half an hour. Finished freighting at 33, Remy became the first official flagship store per store millions of businesses.

On the phone side, 1 minute ago, 2 million Taobao users into mobile phone. 4 minutes and 10 seconds, phone Taobao, Alipay turnover of over 100 million. 1 hours and 10 seconds, mobile Taobao, Alipay turnover exceeded 1 billion yuan. More than 11.11 shopping Carnival last year mobile shopping overall trading volumes throughout the day (960 million).

Mobile phone dual 11-turnover is much higher than at the end of last year. Ali official disclosure of the Group's data show that 2012 year 11, phone Taobao, Alipay day turnover reached 960 million, Taobao phone turnover this year is expected to reach last year's 5-10.

Double 11 is different with previous years, fighting various B2C mobile phone this year. For example, trade quicker Inc Monrovia launches "mobile phone exclusive" mobile phone specially prepared 10 million coupons, mobile phone buying time for November 9-11th, than the PC-side beyond two days.

In addition, double-11 period, trade quicker Inc Monrovia network dedicated micro-letter to a store entrance, trade quicker Inc Monrovia NET micro version 5 and above "my card" interface, the on-line trade quicker Inc Monrovia dual 11 stores, click on entering you will encounter a variety of micro-exclusive special offer hot items, micro-payment form will go directly under the user.

Cat in the mobile phone side strategies include wave the phone, grab a red envelope, cell phone online games grab envelopes and so on. Suning killed in mobile phone policy including the thumb, bank credit packs; 1th shop also introduced a mobile end exclusive 1.1 product area. When launched on the phone side win gold iPhone 5s local tyrant, using micro-pay access to activities such as gift cards.

However, the user response, mobile experiences need to be reinforced. "A key runs to try several times before they succeed, eventually stuff runs into! "A mobile end users.

Currently, all major B2C are increasing their investment in mobile phone.

各大B2C手机端参战双十一：体验有待加强 - 双十一,双11,网购狂欢节,手机端购物 - IT资讯
各大B2C手机端参战双十一：体验有待加强

11月11日消息，今年的电商双11于今日零点正式开启。与往年相比，各大B2C手机端正式参战双11。

阿里巴巴集团公布的数据显示，首分钟天猫支付宝成交额超1亿，半小时内天猫支付宝成交额超过40亿。零点33分，小米官方旗舰店成为首个单店过亿的商家。

在手机端，前1分钟，200万用户涌入手机淘宝。4分10秒，手机淘宝支付宝成交额过1亿。1小时零10秒，手机淘宝的支付宝交易额突破10亿元。超过去年11.11购物狂欢节全天手机购物整体交易额（9.6亿）。

手机端的成交量远高于去年双11。阿里集团官方披露的数据显示，2012年双11，手机淘宝一天的支付宝成交额达到9.6亿，预计今年手机淘宝的成交额将达到去年的5-10倍。

与往年双11不同的是，今年各大B2C手机端正式参战。例如，易迅推出“手机端独享”，手机端专门准备了1000万优惠券，手机端抢购时间为11月9日-11日，比PC端超出两天。

此外，双11期间，微信为易迅网专门开辟一个卖场入口，易迅网将在微信5.0及以上版本的“我的银行卡”界面中，上线易迅双11微信卖场，点击进入后就会出现多款微信专享特价的热门商品，用户下单后将直接跳转微信支付。

天猫在手机端的策略包括手机摇一摇、来往抢红包、手机淘宝玩游戏抢红包等。苏宁在手机端的策略包括拇指杀、银行折上折等；1号店也推出了手机端独享的1.1元商品区。当当也在手机端推出了赢iPhone 5s土豪金、使用微信支付有机会获得礼品卡等活动。

不过，有用户反应，移动端的体验有待加强。“一键抢拍尝试多次才成功，最终有东西没有抢拍到！”一位手机端用户称。

当前，各大B2C正在加大对手机端的投入力度。