Test water mixed: China Mobile will set up a new media company, China Mobile, mixed ownership, the new media-IT news
Test water mixed: China Mobile will set up a new media companies

On August 21, people familiar with the matter said, China Mobile has decided to put its five content base consolidation, setting up a new media companies, by data General Manager LIU, Xin served as head of the preparatory group.

Previously, China Mobile Chairman XI guohua said transforming content base for five companies, let it operate according to market rules, and may introduce a hybrid ownership, namely the introduction of private capital.

This is a real implementation. It is reported that, in order to accelerate new media music, reading, games, animation, video, and other five content-business based in corporatization reform, China Mobile decided to established new media company at the group level, the preparatory group is now officially running, preparations for the new-media companies.

"China Mobile within OTT domain you want to make a difference", last week, China Mobile Chairman XI guohua at the interim results announcement had said, this is one reason China Mobile established new media company.