Milk prices spewing self-built milk: good intentions have reality check | | _ baby milk powder milk and enterprise news

Zhang Zhiwei

[Policy of good intentions, that is ensure that dairy products from the source, but industry specializing in surgery, requests for processing milk businesses engage in dairy farming, or even grass, which is obviously difficult]

In August 2008, we left the deepest impression is not the Beijing Olympics, and change the course of development of China's dairy industry "melamine" event, the subsequent six years, States and milk prices have been working hard to shore up consumer confidence.

Fame Song Kungang, Chairman of the China dairy industry association, said: "the standards of infant formula milk powder in China is the most restrictive in the world. "This view dairy in recent years a number of Forum activity, has also been referenced by the young business and industry experts.

Among reorganization measures, "self-built milk" are some people in the industry think that incurring both policies. "Breeding and production of sales is not a family, everyone considered themselves part of the interest-only, can not happen? "The Chinese Dairy Association Honorary President Liu chengguo had such analysis.

Recently, one Chinese milk powder companies, told the newspaper reporters, policy is well intended, namely, ensure that dairy products from the source, but industry specializing in surgery, requests for processing milk businesses engage in dairy farming, or even grass, which is obviously difficult.

Controversial "self-built"

"Melamine" after the incident, continue to tighten the screws pull dairy at national level, a series of reorganization of policy glitches.

In June 2013, the State food and drug administration, the Ministry of industry and information technology, nine ministries and commissions release the further strengthening of the quality and safety work of infant formula milk powder, requirements of infant formula milk powder manufacturers need to have self control milk and infant formula milk powder production enterprises audit carried out cleaning work.

December 2013, the State food and drug administration released the infant formula milk powder production license review rules (2013), which is also the industry referred to as "history's strict" new rules on milk replacer. Which referred to, infant formula milk powder for the production of raw materials from custom built automatic milk source.

These two rules contain a similar standard, namely "building their own milk." Why it is repeatedly emphasized, industry associations, the explanation is given: the safety of dairy products, the key is safety of dairy farming, only a good source control, in order to ensure that consumers get high-quality-assured milk.

According to the logic, this "first milk after market" seems to make sense, part of the milk industry practitioners are often in the upper external calls "enough for walkers in the world." However, "self-built milk" this provision makes the downstream part of the milk processing enterprises in an embarrassing. Reflect these young business people to the reporter, the company was founded more than 20 years, the boss has been on milk powder processing efforts, where time and effort in terms of cattle, grass catch up?

"It also makes professional managers of the listed companies are in a dilemma. "The parties, will raise precious funds on the capital markets to develop farming in the upper reaches, which is an area of heavy investment, the return period long, and in the short term to bring these people convincing performance data.

Another domestic dairy executives told the newspaper, in fact, simply have little corporate demand for raw milk and milk powder production, or those in greatest need and raw materials mainly based on liquid milk business.

There is little demand, but it requires a lot of input, including finance, energy and time, which led to pace hard on the milk powder business in your own milk. Bright dairy President Guo benheng said at the 18th annual meeting of the China dairy industry association, building their own milk and in many cases are the "posturing, to media, to society an explanation" because of private label milk costs are too high, companies can't build.

Where is the security

Behind the controversy, confusion is the dairy industry to explore the safety of road.

Senior dairy expert Wang dingmian, told reporters yesterday, self-built milk must be able to guarantee the domestic dairy industry safe? A milk company in Meishan County, Sichuan plant had previously been detected excessive aflatoxin M1, for enterprises called cows caused by eating moldy feed.

"Even custom built automatic milk source, there are several risks in the feeding process, and feed grains such as corn, soybean meal, if musty, cow leads to milk after eating aflatoxin exceeded. "Wang Ding, cotton said.

According to him, the current "building their own milk" is a beautiful legend, policy papers has not been a quantitative standard. Most of the enterprises building their own milk milk powder can only meet the 15%~20% demand for raw milk, most still need an external supply.

Dang was asked breast industry security what the how guarantees Shi, Wang dingmian, to newspaper reporter analysis said: a is material supply, currently domestic infant formula milk powder Enterprise 90% material are from imports, this on native risk of worries must to get reverse, and this needs breast enterprises in Shang downstream upper and lower foot Kung Fu; II is packaging, and process, market Shang often occurred of bug problem on margin Yu packaging Shang of negligence; three is transport in the avoid late II times pollution.

In addition, adding components to the appropriate. "National food safety law to add provisions, it is necessary to add, just to increase the Shannon, do you really need? "Wang dingmian, said.

"Pride is not ' world's strictest ' policy regulation, if ' do nothing ' can still produce good milk, that is something to be proud of. "Oriental Iger dairy analyst Chen Yu told reporters that the good dairy farmers to raise cows, good cows milk, through honest labor to obtain the corresponding remuneration, it is otherwise a normal circulation, suggested that the dairy industry to strengthen the people (farmers and operators) quality, fundamentally formed compete with international brands of core competencies.

06:26 August 14, 2014 First financial daily