Suning Barcelona official cooperation: save China's football?-SUNY, Barca, Barcelona, suningyi-IT news Suning Barcelona official cooperation: save China's football?
Today, in Nanjing suning announced the launch of outdoor sports channel. Meanwhile, Su Ning has also officially announced, the company and the international famous football club FC Barcelona (hereafter called "Bassa"), reached a cooperation.
After the parties reached a cooperation, suning will become the official partner of Barcelona fans in China, on channel suningyi station building in Barcelona, the establishment of Barcelona fans in China's official interactive channels, access to exclusive information and pictures of the Barcelona mandate.
It is understood that the SUNY campus of Barcelona and in the second half of this year China soccer selection activities, selecting outstanding young people to go into Camp Nou to learn and communicate. Barcelona will facilitate the introduction of sponsor brands to join SUNY outdoor sports channel.
In this cooperation, Barcelona awarded suning use rights are as follows: trademark license rights, portrait, advertising, marketing, merchandising rights, rights, rights, special events, friendly reception, suning thereon to the Barcelona to pay the related costs . As Barcelona's first official partner in China, suning Barcelona star that already have large quantities in the early advertising.
Sports outdoor channel online with today's Su Ning, suning also proposes the "iron triangle" marketing system, refers to suning build user centric marketing, social e-commerce marketing systems, sport for 30 minutes, Alliance system as the core of marketing ideas.
At present, the suningyi outdoor sports channel plans a hot brand, sports shoes, sportswear, outdoor clothing, outdoor gear, fitness equipment, fitness, women's list of zone 9. On July 11 this year, suning outdoor sports channel will officially opened operations at that time settled in outdoor sports brand will reach 1200, product SKU number will reach 500,000.