"Baidu reform" should be a stimulating opportunity for positive energy _ news

The afternoon of May 9, Baidu announced the joint investigation group of the national network Office findings. Investigation team believes that Baidu search results for relevant keyword PPC Wei Zexi choices for medical care has had an impact on the objective, Baidu PPC mechanism paying competitive weight is too high, business promotion identify unclear issues, affected the impartiality and objectivity of results, easy to mislead Internet users, must be immediately corrected, and put forward three requirements for corrective action.

Iconic Baidu PPC has been criticized, in deep whirlpool of public opinion more than once. And Wei Zexi even Baidu in recent years faced the greatest crisis of public opinion. Where there is interest, will touch the core, optional benefit and risk of default options, "battle-hardened" Baidu is probably obvious.

Fortunately, this time, the exposed part of the problem is not in the new public opinion "cover" again nothing; Fortunately, this time, the car can bring to this community of people expect progress.

Today, someone asked why Baidu? It was emphasized that Baidu is "back". Wei Zexi tragedy, obviously not the fault of a Baidu, Putian, hospitals and health authorities are to blame. But accountability cannot become an excuse for diminished responsibility, must recognize is that public opinion today on Baidu's crusade against the regulators as "sources", Baidu's investigation is inevitable, and it must be. Baidu PPC mechanism paying bidding too much weight, business identity is not clear, seriously affected the impartiality and objectivity of the results, and this is an indisputable fact.

Baidu PPC's core business model. As China's largest search engine, Baidu is also becoming an important online a billion of people access to information window. Many enterprises in order to improve the benefits at out huge sums to buy Baidu ranked. This will also involve the people's livelihood of medical, pharmaceutical, health care, education and many other fields in price on the position. Economic benefits are generated through this channel and above the social benefits of, if not timely cleanup and reorganization, only so that more Internet companies in the "mercenaries" on the road to go further, and causing potential harm to the society and more.

On April 19, the General Secretary XI Jinping in Beijing had hosted network security and information technology Symposium, stressed: "only loving wealth is the real meaning of wealth, only social responsibility of business is the most competitive and the vitality of enterprises ... .... Search not only for the amount of money as a ranking criteria. ”

As Internet company Baidu on behalf, only to learn, deep reflection and reform, can in the future go farther on the road of stability. Not only full liquidation of illegal information, greater need for health promotion in State medical institutions approved accreditation program based on hospital reputation for ranking the main weight, put the interests of ordinary people before corporate interests.

National network Office in conjunction with the State administration for industry and commerce, the State Health Commission set up joint investigation teams to the event and Internet business law matters investigated and dealt with according to law, but also respond positively to the concerns of Internet users, responsible for people's initiative was "cyberspace is not outside the law," another interpretation. This not only reflects the net Department, administration for industry and commerce, health planning Commission dutifully, and reflects a strong sense of the power of the Internet and the vast majority of Internet users, showed a welcome change in the specification for Internet companies move on.

Baidu has issued a document called: "power comes great responsibility". Expect Baidu can gradually expand in the future to take on more social responsibilities, but also to the Internet industry to bring more positive energy. After Wei Zexi, also expect more Internet companies, in front of the responsibilities and interests of choice, will firmly choose the former. In their own development at the same time, bounty, repay the society, the benefit of the people. (Source: China Youth net)

Responsible editor: Ms. fan Ying Wu

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"百度整改"应成激发行业正能量的契机_新闻资讯

　　5月9日下午，国家网信办联合调查组公布百度调查结果。调查组认为，百度搜索相关关键词竞价排名结果客观上对魏则西选择就医产生了影响，百度竞价排名机制存在付费竞价权重过高、商业推广标识不清等问题，影响了搜索结果的公正性和客观性，容易误导网民，必须立即整改，并提出整改的三条要求。

　　百度标志性的竞价排名一直以来都被人诟病，也不止一次地深陷舆论漩涡。而魏则西事件怕是百度近年来遭遇到的最大的舆论危机。凡涉及利益，必触及核心，在择利而失责的危险选择下，“身经百战”的百度恐怕也百口莫辩。

　　幸好，这一次，暴露出来的部分问题没有在新舆情的“掩护”下再次不了了之；幸好，这一次，相关的整改要求能给这个社会带来人们所期待的进步。

　　直到今天，依然有人反问，为什么单针对百度？依然有人强调，百度只是“背锅侠”。魏则西的悲剧，明显不是百度一家之错，莆田系医院和医疗监管部门都难辞其咎。但多方担责并不能变成减轻责任的借口，必须认清的一点是，今天舆论对百度的讨伐，监管部门对作为“渠道”的百度的调查是必然的，且必须的。百度竞价排名机制付费竞价权重过高、商业推广标识不清，严重影响了搜索结果的公正性和客观性，这是不争的事实。

　　竞价排名直指百度核心商业模式。作为中国最大的搜索引擎，百度也成为十几亿中国人获取信息的重要网上窗口。众多企业为提高利益，不惜出重金购买百度排位。这也无疑将涉及国计民生的医疗、药品、保健品、教育等众多领域置于以价论优的境地之中。通过这种渠道而产生的经济效益是凌驾于社会效益之上的，若不及时进行清理和整顿，只能让更多的互联网企业在“唯利是图”的道路上越走越远，同时给社会造成的潜在危害也越来越大。

　　4月19日，习近平总书记就曾在京主持召开网络安全和信息化工作座谈会时强调：“只有富有爱心的财富才是真正有意义的财富，只有积极承担社会责任的企业才是最有竞争力和生命力的企业。。。。。。。做搜索的不能仅以给钱的多少作为排位的标准。”

　　百度作为互联网领域的企业代表，只有及时吸取教训，深刻反思并整改，才能在未来的道路上走得更远更稳健。不仅要全面清理违规的信息，更要健立一套医疗机构推广的批准资质认可程序，以医院信誉度为排名的主要权重，把老百姓的利益放在企业利益之前。

　　国家网信办会同国家工商总局、国家卫生计生委成立的联合调查组对此事件及互联网企业依法经营事项进行调查并依法处理，也是积极回应网民关切，对人民群众负责任的举措，更是对“网络空间不是法外之地”的再一次诠释。这不仅体现出网信部门、工商总局、卫计委的尽职尽责，同时体现出互联网的强大力量和广大网民强烈的责任感，也昭示出互联网企业规范前行中的一个可喜变化。

　　百度曾发文称：“能力越大，责任越大”。期待百度今后能在逐步壮大中承担更多的社会责任，也给互联网行业带来更多的正能量。魏则西事件之后，也希冀更多的互联网企业，在责任与利益的抉择面前，能都坚定地选择前者。在自身发展的同时，饮水思源，回报社会，造福人民。（来源：中国青年网）

责任编辑：樊英武

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